Be it entertainment blogs, local start-up businesses, travel websites or software companies, everyone uses social media for marketing. Studies show it’s much more effective with digitally addicted millennials than conventional advertising.
Here are some social media marketing tips to get you trending:
1. Don’t Underestimate Snapchat:
Or Pinterest or any other smaller social media platform. The obvious thing may seem to post the same content on all platforms but don’t do that. I learned this trick by following a lifestyle blogger. She recently collaborated with a popular hair salon to try their services for a week and then post reviews online. She announced it on Facebook but didn’t post anything about her experience. If you were interested, you could watch her Story on Snapchat. Now that’s a really good marketing technique because stories on Snapchat only last for 24 hours, so her followers would be checking her Snapchat multiple times a week for live updates. Trick is to use unique content for every social media platform to force people to follow you everywhere.
2. Make Use Of Other People’s Popularity:
We kinda mentioned this tip in the last one. Like the lifestyle blogger, you can invite experts to make use of your services and then post reviews online. They’ll already have a following of their own so a positive review on their page will bring more followers and business to you. We all know the important part online reviews play in a customer’s decision making. Be it a take-away restaurant or an Etsy shop, nobody buys without reading reviews. Authentic positive reviews by real people are a terrific way of gaining your customer’s trust.
3. Repetition Is Okay:
I know the most popular advice is to post as much new and unique content as possible but sometimes a little repetition is necessary. If you’re an information and entertainment company then this tip is crucial to get your posts most read. Social media users are being bombarded with heaps of content so you have to go the extra mile to get noticed. The first post might generate some interest but the user might not open it. I often want to read a post but can’t because something else seems more compelling. But if I see the post again at a later time, my interest will be renewed and I’m much more likely to open it.
4. Go Micro With Your Titles:
In the ever expanding world of social media marketing, there’s no such thing as too much creativity. See, the millennials have become desensitized to even the most creative marketing techniques so companies are desperate for eye-catching ways to lure attention. First off, focus on the titles of your post. Make them specific. How? Go micro. Keep the title as narrow and focused as possible. “Is Poás Volcano in Costa Rica Worth Climbing?” is more likely to get likes than “Where To Go Next For A Gripping Adventure?”
We’ll be back next week with more tips to help you conquer the world of social media marketing.