These days you see the most random topics and content trending on social media. How on earth did they manage that, you ask yourself.
Well, it’s because they’re closely following these social media marketing tips.
1. Work On A Schedule:
Your page needs to be updated regularly. You don’t have to post every hour but set a predictable pace. I love this cartoonist’s page because she’s announced the three days she posts a new comic. On those three days, you’ll often see her page trending on Facebook. There’s this other page I love which has no schedule. One day they’ll post ten new memes and then nothing for another three to four days, so I often forget the page’s existence. Strategy is always important in social media marketing.
2. Don’t Be Random:
It’s good to retweet/share/reblog content of other websites and businesses (we talked last week why it’s good to have such friends), but it has to be stuff relevant to your startup. If I follow a science website because I’m interested in the happenings of the science world, it really annoys me when they’re retweeting posts about football; I consider that spamming my wall. As a science website, if they collaborated with the Smithsonian’s page then that’d be so cool, no? So share content that’s related to you – not random things you like on the internet.
3. Try Different Content Formats:
Videos, memes, blogs, quotes, slides, quizzes, podcasts – do it all! This way you’ll be engaging all sorts of audiences. Unfortunately, social media has severely reduced attention span of humans; when you can be entertained by a meme then why read a blog? Some people love watching quirky infographic videos while others love reading long soulful blog posts. Some are suckers for quotes which tug their heartstrings while others love taking quizzes to know which Hogwarts house they’d be sorted in. You get the point? Have something for everyone and you’ll be trending in no time.
4. Know Your Hashtags:
A lot of people just don’t know how to use hashtags – it’s so sad. Almost every word of your sentence shouldn’t be a hashtag; it’s really annoying! The whole purpose of a hashtag is to categorize content to make it more accessible. It’s also a great way to connect with other websites and businesses with similar themes. Before you make up your own hashtag, do some research on existing hashtags and use a popular one. Keep your hashtags short – an entire sentence cannot be a hashtag. Most importantly, there should be more words in your content than hashtags. Doing hashtags right is good social media marketing.
Live by these rules and you’ll find yourself climbing up the social media ladder. It only takes a little research and strategy to get trending.